Radio Analysis

Asda FM

Asda FM was launched on the 7^th September 1991. It plays daily around Asda stored in the UK and is one of Britain’s biggest radio stations ever. It broadcasts to 18 million shoppers and 167,500 staff every week. Asda FM use its advertisements to manipulate shoppers to buy there products. They advertise “The DVD of the week” and have features that talk about named Brands such as Hovis and Heinz. They also talk about special offers they have on in store that week. Asda FM play “feel good” music that will cheer there shoppers up and get them feeling happy and cheerful whilst there shopping. This will encourage the customers to come back too. Asda Fm also has in store listener’s texting into them asking for requests on songs. The presenters are fun and chatty to the store and enjoy broadcasting over the UK to Asda stores. There Audience is a wide variety because all ranges from 16+ go food shopping, and because Asda specialize in other things such as CD’s and electronical goods there audience becomes bigger because different items interest different people. Asda Fm presenter is usually a male with a cheesy tone of voice, this is to encourage shoppers when they are buying food in store that day. The presenter doesnt pause much and its past is faster than what he would usually speak with a deep monotone to his voice. On Asda Fm the presenter isnt always on air, alot of the time it is just music from a playlist and alot of adverts because it is an in-store radio station. When there is a presenter there mode of address is direct because they are speaking directly to there shoppers in stores over England. There not too formal its more about getting the message across on what offers they have on that day. Asda FM interact with the audience by Texts and shout outs they read outs texts so that the listeners can hear it in store while there shopping. Asda Fm is a In-store radio station so the contect of the programme is mainly adverts and happy songs for the shoppers.

BBC Radio 1

Radio 1 is broadcasted over England every day. With all different shows and presenters to try and fit in with their target audience. Radio 1 is much more than a normal radio show because they have live music, new music; phone INS, events and much more. Radio 1 is also linked up to Twitter and facebook and have podcasts to show its much more than a radio show. There target audience are 15-24 year olds and there secondary audience are up to 30 year olds. They are constantly changing their updates on fashion, places to go and gossip to fit in with their target audience. There website is funky and its easy to navigate around it. Radio 1 have over 40 presenters who all do different shows within there weeks schedule. They keep it light hearted and fun for the day time, with lots of chat about the weekly events and what other presenters are doing on there shows. On the night shows they often use more than one presenter and have something called the surgery where people can call in with there problems and get professional advice. They use lively songs for anyone who is still awake and talk about what's going on in there lives. There are a mix of Radio One presenters and depending on what time of day you listen too they vary. For example Reggie Yates, presents the top 40 on a sunay evening. He has a very enthusiastic voice and uses pauses and high loud projection to minipulate his audience with the songs. Radio One has a similar audience to ours but obviously they have all diffrent shows at diffrent times for diffrent sorts of audiences. Radio One is a national radio show so it broadcasts over the whole of England so it has to cover World wide news and also has to talk about whats happining evrywhere. Radio One interacts with there audience by using text, emails, phone ins, podcats. They also have a Webcam and a very good website where you can listen to all of there shows again. They have alot of famouse guests, new artists and celebritys come in and chat to them on diffrent shows. Radio One also take part in alot of Telivison being part of the BBC and also take part in festivals, events and Gigs around England.

Galaxy Radio Birmingham 102.2

Galaxy Radio is  a regional radio show broadcated over Birmingham and the West Midlands. Sacha Brooks is morning presenter 10:00 Untill 1:00pm on my local radio Galaxy she is very bubbly and loud and she laughs alot. Her tone is loud and she is very clear for the audience to hear her. Galexys mode of adress is direct and does have formal information but doesnt take too much of a formal way of presenting it. Galaxy is my regional radio station and it covers the West Midlands and advertises local concerts, gigs, compitions, wheres good to go ect. They encourage the audience to interact by texting, phoning or emailing in to the show with there requests or shout outs. They Also have the latest news and road information for that regional area. Galexy fits in very well with our groups audience (15-24 year olds) because it talks about local colleges and unviversitys and also talks about where is good to go. As most of our group is from the regional area of the West Midlands we are aiming to advertise and talk about the same sort of things.